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Dynamic Creative Optimisation Digital Design, Motion Graphics, Typography

Dynamic Creative Optimisation

Client: Pounce Agency

Year: 2023

Role: Art Director, Designer

Project Link: View

As the designer and art director for Pounce Agency’s Dynamic Creative Optimisation (DCO) campaign, I spearheaded the creation of a captivating 30-second trailer. This project involved collaborating closely with the copywriter and After Effects expert to deliver a visually stunning and informative video that showcased the power of DCO technology.

Crafting the Visual Narrative

Using Figma and Illustrator, I designed a series of eye-catching screens that embodied Pounce’s brand identity, incorporating their vibrant colour palette and bold typography. These screens were carefully crafted to complement the compelling copy, ensuring a seamless and engaging narrative that effectively communicated the benefits of DCO.

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