The first step in the branding overhaul was to revitalise Jody’s existing logo. The original design, while elegant, lacked a clear visual hierarchy. I refined it by separating her first and last names and enclosing them within a circle. This simple adjustment enhanced readability and created a more polished and professional look.
To complement the logo, I developed a range of colour palettes that Jody could use across various marketing materials. This ensured consistency and cohesion throughout her brand identity, extending even to the door decal of her boutique.