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longbow website Elementor, Typography, UI/UX Design, web design, WordPress

Longbow Website

Client: Longbow Group

Year: 2020

Role: Web Development, UI and Wordpress Development, Elementor, Dynamic Content

Project Link: View

Longbow Group, a leading Melbourne-based housing construction company specializing in finance and insurance, sought to revamp their online presence to better align with the city’s booming real estate market. In 2020, they entrusted me with the task of designing and developing a new website that would enhance their digital footprint and streamline their communication with potential clients.

Streamlined Website Architecture

The new website, comprising 21 pages, was constructed using just two primary template files. To achieve a cohesive and user-friendly design, I developed section blocks with dynamic widgets, each powered by its own Advanced Custom Fields (ACF) function.

By implementing conditional logic rules on each template page, I ensured data consistency without compromising design flexibility. This allowed me to seamlessly call upon each block as needed, resulting in a dynamic and adaptable website that could easily evolve with Longbow Group’s changing needs.

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