One of the most prominent sites for this rebranding effort was the iconic ANZ building on Collins Street in Melbourne. To document the installation of the new sky sign, I embarked on a three-week time-lapse project, capturing the transformation from a unique vantage point atop 355 Elizabeth Street.
With the Melbourne skyline as my backdrop, I meticulously filmed the installation process, capturing every step from the initial scaffolding to the final unveiling of the new ANZ logo. Thankfully, the weather cooperated throughout the shoot, allowing me to capture a seamless visual narrative of the rebranding effort.