To visually represent the interweaving stories and shared experiences of women across generations, I chose a design language rooted in geometric shapes. These shapes, when combined, form a tapestry that symbolizes the interconnectedness of lives and legacies. The gentle colour tones I selected evoke a sense of warmth and nostalgia, creating an inviting atmosphere for viewers to explore the exhibition’s content.
The ARP typeface, with its distinctive strokes and elegant forms, was chosen as the primary font. Its classic yet modern feel beautifully captures the essence of the past, present, and future that the NCJWA embodies, making it a fitting choice for a project that celebrates the organisation’s rich history and ongoing impact.