In close collaboration with Head of Creative, MaÃsa Machado, I meticulously crafted and refined branding concepts, ensuring they aligned with the agency’s vision and values. This involved a deep dive into Pounce’s core identity, translating its essence into a visual language that would resonate with its target audience.
Upon gaining approval from the agency’s owners, we implemented a vibrant colour palette symbolising passion and unwavering commitment, perfectly complementing the chosen GT Welsham typeface. This powerful combination created a cohesive and impactful visual identity, effectively revitalising Pounce’s image and leaving a lasting impression on clients and industry peers.