The design inspiration for this project stemmed from my deep-rooted love for mid-century aesthetics, known for its clean lines, geometric shapes, and colours. However, I wanted to ensure that the design also reflected Catia’s unique artistic vision and vibrant spirit.
To achieve this, I incorporated Catia’s colour palette into the poster design, creating a harmonious blend of vintage and modern elements. The poster, printed on canvas, featured Catia’s handwritten “Pariz in Franz” logo, which I meticulously scanned and cleaned up in Illustrator, ensuring a polished and professional look.