The rebranding process began with a deep dive into Disability Options Australia’s mission and values. Understanding the organisation’s core principles and target audience was essential for creating a logo that would truly resonate.
Building upon a previous logo concept, I refined its design, introducing a polished typeface and a bold, vibrant colour palette that aligned with the organisation’s vision. The result was a modern, inclusive logo that effectively communicated their commitment to supporting individuals with disabilities.
The logo was meticulously crafted using Adobe Illustrator, while the chosen images were enhanced and edited in Adobe Photoshop.